Be Your Best are excited to partner with West Bromwich Albion, who will be integrating our virtual-reality football training technology into their Professional Development Phase in the academy.
This collaboration aims to strengthen the vision, decision-making, and cognitive skills of West Bromwich Albion's young players as they progress through the club's ranks.
John Marchant - Academy Performance Psychologist
"At West Bromwich Albion Football Club we utilise Be Your Best in a variety of ways. From assisting players with their return to play after periods of long term injury, to improving players scanning and decision making via the use of the realistic scenarios."
"The interface is easy to use and understandable metrics helps the players set achievable personal targets and goals. This excellent feature is also utilised to enhance adherence and encourages competition amongst players within our Professional Development Phase. In short, the boys love it!"
Fenton Heard - U21 and 1st team player
"From the handful of times I have used the VR headset it has been a great tool to use to help develop my game on the pitch. With the in game scanning and critical decision making it is very realistic to what I would do come training and match day."
"The small details are very impressive and with me using the headset it has made me aware of my scanning even more, helping it become second nature to me in everything I do on the pitch."
About West Bromwich Albion
West Bromwich Albion were one of the founding members of The Football League in 1888 and have spent the majority of their league history in English football's top division. The club currently compete in the EFL Championship, the second level of the English football league. In 2024, the club confirmed its Academy had been awarded the Premier League’s highest Category One standard following a recent assessment of its four key functions – games programme, education, coaching and elite performance.
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