FUS Rabat partners with Be Your Best as first club from Africa‍

Fath Union Sport Rabat (FUS Rabat), a top football team in Morocco, has partnered with Be Your Best^™ - Norwegian VR tech company - to enhance players’ scanning and awareness capabilities

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OSLO, Norway 3. April 2023 - Be Your Best^™, a global VR Tech Software company specialised in creating immersive training experiences to improve football players’ cognitive abilities, today announced a partnership with FUS Rabat, one of the top Football clubs in Morocco. Through the partnership with Be Your Best^™, FUS Rabat seeks to set a new golden standard for how to train players’ scanning and awareness abilities in Morocco and Africa.

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FUS Rabat has for a long period of time been one of the leading clubs in Morocco and Morocco’s national team recently gained worldwide recognition after reaching the Semi-Finals in the Men’s 2022 World Cup, becoming the first national team from Africa to reach this level. FUS Rabat now wishes to build on this momentum to take football in Africa to an even higher level. 

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“To partner with a club such as FUS Rabat, one of the best clubs in the best football nation in Africa at the moment, is an honour for us at Be Your Best^™. Our mission is to enable all players in the world to reach their full potential, and with this partnership we hope to inspire more people from the African continent to take part in this global evolution of Football.” 

- Andreas H.F. Olsen, CEO of Be Your Best^™

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FUS Rabat chose Be Your Best^™ for their proven track record in working with multiple clubs in Europe and the US, and for their unwavering commitment to enable all players to reach their full potential. 

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"BeYourBest is an exceptional virtual reality tool for football. It allows players to improve their scanning, decision-making, and awareness on the field. After testing it out with a few players, we decided to use it for a whole year, and the players can't get enough of it. This tool has been a game-changer in our training, and we highly recommend it to any football team looking to take their skills to the next level."

- Karim El Idrissi, Video Analyst & Assistant Coach, FUS Rabat