Be Your Best proudly exhibited our world leading virtual reality (VR) football training tool at the 2024 Norway Cup, in association with tournament sponsor KIWI.
This was the second year in a row Be Your Best has been associated with this prestigious event. At this year’s tournament, over 900 players put their cognitive skills to the test and stepped onto the virtual pitch.
Over the course of three days, participants experienced first-hand our award-winning VR Technology Software. Previously used by Champions League level players, such as Martin Ødegaard and Aurélien Tchouaméni.
Players of all ages, and from multiple continents, queued for their opportunity to immerse themselves into our VR game-like environment. Be Your Best enables players to play in VR scenarios recreated from real-life professional matches.
Once the VR headsets were on, attendees' cognitive skills were measured using BYBCAT. The world’s first cognitive assessment tool tailored for football players, and developed in partnership with Danish football club, FC Copenhagen.
Skills tested include scanning, vision, awareness and decision making. With daily prizes awarded to players who ranked highest on the BYBCAT leaderboard. Learn more about about BYBCAT.
About Norway Cup
The Norway Cup, held annually in Oslo, is the world's largest youth football tournament.
Founded in 1972, this esteemed event has grown significantly over the years, attracting teams from all corners of the globe. Since its inception, the Norway Cup has welcomed just under one million players.
Every summer, over 30,000 players, ranging from 6 to 19 years old, come from more than 50 countries to attend. The competition is divided into multiple age categories. From grassroots clubs to elite academies, the Norway Cup provides a platform for all to showcase their talent.
The first tournament started with 420 teams, but the Norway Cup 2023 hosted over 2,000 teams and staged 5,000 matches, across 89 pitches. The year prior, the Norway Cup 2022 marked the tournament's 50th anniversary.
Bækkelagets Sportsklub organizes this football festival, with matches primarily played at Ekebergsletta. Such is the popularity of the spectacle, Norway Cup TV became the official TV channel. Viewers across the world can nowadays watch the Norway Cup live with the Norway Cup streaming service.
The Norway Cup is a one-week celebration of football, friendship, sporting joy and international cultural exchange. Learn more →
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