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BE YOUR BEST AS (hereinafter “we”, “us” or “BeYourBest”) offers access to and use of BeYourBest's simulation-based technology platform, portal, software, technical interfaces and related technology (collectively the "BeYourBest Platform") as provided by BeYourBest, for the purpose of enabling sport specific cognitive training.
This Privacy Policy describes how we collect, use, and share your information whenever you, whether personally or on behalf of an entity (“you”), use our services. “Services” include all the ways you may interact with us through our Platform or any other interaction that includes the use of our tools and products. We are responsible for all processing and handling of personal data collected through your use of the Platform or contact with us, ensuring compliance with applicable privacy regulations, including but not limited to: the GDPR, CCPA, the Texas Data Privacy and Security Act and other applicable privacy regulations. The information we collect includes your registration details, data you upload to/on our Services, metadata, location data, and information about your device.
Your information is stored in accordance with the GDPR, CCPA, the Texas Data Privacy and Security Act and other applicable privacy regulations. We will only retain your information for as long as necessary to fulfill the purposes outlined in this Policy.
This Privacy Policy sets out the terms and conditions for processing and use of the personal information provided by you (or collected from you) when you use our Services. By using our Services, you are accepting our Terms of Use and the terms and practices described in this Privacy Policy.
This Policy applies to any users of our BeYourBest Platform or other services related thereto.
When you use our Services, there will be certain information and data (collectively called “Data”) that you will send to us, or that we will collect from you. In the following sections below, we will set out important details regarding the collection and use of your Data.
Data we collect when you register an account on our BeYourBest Platform
During registration of a user account on our BeYourBest Platform, we collect your email address, name and password. This is used to let you access your account with your registered account details. Your email can also be used to reset a forgotten password, and as a method for us to contact you. This Data is processed on the basis of your consent in accordance with GDPR article 6 no 1 letter a).
Data we collect when you use and interact with our BeYourBest Platform and our Services
We receive and store all Data you upload to our BeYourBest Platform such as:
Information about you: name, occupation, title/position, email address, phone number, payment details or similar. We do this to make our Services fully functional and to provide the Services you request, and this Data is only kept for as long as required. For further information, please see the clause on “Data Deletion” below.
This Data is processed on the basis of your consent in accordance with GDPR article 6 no 1 letter a).
Information about your use of our Services : performance Data resulting from training sessions and competence development performed in connection with the Service or as preparation for use of the Service. If you submit questions regarding the Service, this Privacy Policy or the Terms of Use, this information will be saved and used to resolve your enquiries.
We collect and aggregate identifying information regarding your use of our Service, including your interaction with our Services. We collect timestamps for when certain events occur, including, but not limited to, when an account is created. In addition, we may also collect information about the device on which you are using these Services, including the type of device, the operating system you are running, certain settings on your device such as browser, language and time zone, unique device identifiers, and crash Data. We collect this information in order to provide the best possible user experience, and to improve our production tools and services.
This Data is processed on the basis of your consent in accordance with GDPR article 6 no 1 letter a).
Additional Data that we collect from Android and iOS app users
We automatically collect certain information that does not personally identify you, including device state information, unique device identifiers (including Android Advertising ID and Advertising Identifier for iOS), device hardware and OS information, information relating to how an application functions, and the physical location of a device at the time of a crash. This also includes the gender and age of our users and interests they express through their online travel activities and interactions, in an aggregated, non-personally identifiable way. This is collected so that we can improve our BeYourBest Platform and Services, and to know our audience and users better.
This Data is processed on the basis of your consent in accordance with GDPR article 6 no 1 letter a).
Data we collect when you browse some of our web pages
When browsing any of our webpages we will collect your Internet Protocol (IP) address used to connect your access device to the Internet and connection information such as browser type, version, preferred languages and time zone settings.
This Data is processed on the basis of your consent in accordance with GDPR article 6 no 1 letter a).
Cookie Policy
We use cookies to better understand those who visit our BeYourBest Platform and/or use our Services so we may offer them a more tailored service. Cookies do things like prefill form fields and let you remain logged in.
Cookies are small files saved to your computer’s hard drive that track information about how you use and interact with a website. Some cookies are “session” cookies, which delete automatically when you leave our BeYourBest Platform. Others are “persistent” cookies which do not delete themselves and track your use of our BeYourBest Platform over time.
Most cookies can be disabled in your browser settings. For more details, please refer to our Cookie Policy.
The legal basis for this processing is your consent, cf. GDPR art. 6 no 1 letter a).
Third party collection
In order to make our Services work for the purposes intended, it is often necessary to share some of your Data with our third-party service providers. We may share your Data with our affiliates or affiliated entities that provide services or perform data processing on our behalf or for data centralization and / or logistics; with suppliers, consultants, and other service providers who need access to such information to perform work on our behalf and/or to enable them to provide the Services you requested; and with third parties you allow us to share information with, for example, other apps or sites that integrate with our API or our Services, or those with an API or service that we integrate with.
We may also allow other entities and third parties to use cookies and similar tracking services on our BeYourBest Platform or other services related thereto.
We may share the information we collect about you with third parties as described below or as described at the time of collection or sharing, including as follows:
These third party service providers have their own privacy policies that determine how personal Data is collected and processed by the applicable third party service provider. We recommend that you familiarize yourself with such third party service providers’ privacy policies.
Data - Data uploaded to our BeYourBest Platform, will be available to our personnel with the right and lawful permissions to access such Data. Personnel on our behalf, will be able to access and process the Data you upload for the purposes mentioned in this Policy.
Your Data is not publicly available to other users and people outside of your organization, unless you or anyone in your organization shares access to your user account to other users or people. Examples of how data can be shared by you or others in your organisation is, but not limited to, by opting to be a part of the global leaderboard or through the sharing of manually downloadable team data.
By sharing Data with other users and people, you acknowledge that it is possible for other users and people that have access to your account, to reproduce and store content externally, and without your consent. In such a case, you are aware that your Data may be exploited by such users and people that have access to your user account, subject to their sole direction and responsibility. Such exploitation may include: to copy, modify, create derivative works of, distribute, publicly display, publicly perform, and otherwise exploit in any manner such Data in all formats and distribution channels now known or hereafter devised.
We reserve the right to immediately remove, with no prior warning, any Data or user generated content that violates our Terms of Use.
Compliance - We can share your Data in response to an information request from a competent authority if we believe disclosure is required by applicable law, regulation or legal process; With police officers, government agencies or other third parties if we believe your actions are not in accordance with our Terms of Use, Privacy Policy, code of conduct or to protect the rights, property, or security of BeYourBest or others. We will notify the users of any such disclosure as mentioned herein, if such notice (to the best of our knowledge) is not prohibited by law.
We have strict data processing agreements with all our providers/data processors with regard to all Processing of Personal Data on behalf of us, in order to ensure that all Processing of Personal Data is conducted in compliance with applicable data protection legislation.
With regards to your Data, you are the Data Controller and BeYourBest is the Data Processor. The Sub-processors we engage shall only Process Personal Data on the instructions from us and strictly in accordance with such instructions. We may at any time have agreements with Sub-processors in other parts of the world, including in North America, Asia or Europe, who will process your Data on our behalf and in accordance with the applicable data privacy law. Any transfer of Personal Data outside the EU/EEA area or to international organizations shall always take place in compliance with Chapter V in GDPR.
By registering a user account on our BeYourBest Platform or by using any of our Services you acknowledge that your Data may be transferred, stored, processed and used in the EU/EEA, and other countries (outside of the EU/EEA area) where any third party service providers are operating on our behalf. You also confirm that you are aware that the privacy and data protection laws in some of these countries may vary from the laws in the country where you live. Where this is the case, we will take appropriate precautions to protect your personal information pursuant to this Policy.
We may not use your Data for any purposes other than those stated in this Privacy Policy. We will only store your Data for as long as necessary in order to fulfill the specific purpose for the processing.
A description of the information security measures implemented for the protection of your Personal Data follows below:
Only authorized staff with signed confidential agreements can grant, modify or revoke access to an information system that uses or houses Personal Information about our customers and users. Authorized personnel will only have access to Data needed to provide and improve our service.
We always consider suitable security measures to keep your Data protected. Like hashing of passwords and encryption of Data during transit and rest.
We enter into data processing agreements with third parties that are processing Data on our behalf.
We ensure that Personal Information is protected against accidental destruction or loss (availability control); by performing backups either ourselves or through some of our sub-processors like Google Cloud.
We may contact you with information regarding your account, the BeYourBest Platform and Service updates, and changes to the Terms of Use and Privacy Policy by email or through the BeYourBest Platform.
We may process your Personal Data for marketing and advertising purposes in accordance with this Privacy Policy. By creating an account, you consent to the collection, use, and processing of your Data for these purposes. We may use your information in the following ways:
You may withdraw your consent to marketing communications or personalized advertisements or make changes at any time by:
Please note that even if you opt out of marketing communications, we may still send you transactional or administrative messages related to your account, such as purchase confirmations, security alerts, or service updates.
If you want to delete your account created on our BeYourBest Platform, you can do so by contacting us at contact@beyourbest.com.
Note that your account data may still be present in database backups for up to 90 days, until those backups are deleted.
With regards to analytical data, such as crash reporting, we will only retain these on third party servers for as long as they are required to fulfill the purposes set out above.
Please note that BeYourBest's legal obligations, e.g. statutory rules related to storage for accounting purposes, may render necessary that your Personal Data is stored after your registration with the Service is canceled.
If you discover that any information about you on our BeYourBest Platform or in the Services we offer is incorrect or missing, please use the applicable functions to change the incorrect information on our BeYourBest Platform, if this is not possible, or you are unable to do so, please contact us at contact@beyourbest.com.
Subject to any laws requiring confidentiality, you have a right to receive general information about how we use your Personal Data. If you wish to receive such information, please contact us at contact@beyourbest.com. Furthermore, to exert your “right to erasure” (EU GDPR, Article 17) or “right to data portability” (EU GDPR, Article 20), please contact us at the email address mentioned above.
We do not knowingly collect or store personally identifiable information from anyone under the age of 13 years. Anyone that provides personally identifiable information through the BeYourBest Platform affirms that they are over 13 years of age. If you become aware of users under the age of 13 we advise that you contact us, and we will use reasonable efforts to prevent this particular under aged user of using the BeYourBest platform.
We reserve the right to change or modify the Privacy Policy and Terms of Use at any time without prior notice. Your continued use of our BeYourBest Platform and Services related thereto will constitute your acceptance of any revised agreements. If we make significant changes to this Privacy Policy we will notify you. We recommend that you periodically check these agreements for changes.
If you choose to use our Services, then any dispute regarding privacy matters will be subject to this Privacy Policy and our Terms of Use. Unless stated otherwise, our current Privacy Policy applies to all information that we collect about you and your account, including other Data and information that we collect when you interact with our Services.
If you have any concerns about privacy at BeYourBest, please contact us at contact@beyourbest.com, and we will try to resolve it.
If you believe that BeYourBest's processing of your Personal Data infringes relevant data protection regulations, you are entitled to lodge a complaint with the supervisory authority of your habitual residence, place of work or place of the alleged infringement, or other relevant supervisory authority.
The laws of Norway shall govern the Terms of Use and this Privacy Policy. Should you have a dispute with us, you will first contact us by sending an email to contact@beyourbest.com. Any disputes arising under the Terms of Use and this Privacy Policy shall be sought settled amicably. Unless an amicable solution can be obtained, the dispute shall be subject to ordinary court proceedings. The legal venue for disputes shall be Oslo District Court.
Last updated: March 17, 2025
