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The Norwegian Football Association (NFF) partnered with Be Your Best to accelerate the development of its best young talent. Through this partnership, NFF seeks to set a new golden standard for how to train and test players’ cognitive abilities in Norway and enable their top talents to reach their full potential.
In 2024, 120 of Norway's best 14-year-old boys and girls were tested using BYBCAT - the world’s first cognitive assessment tool tailored for football. Learn more about the NFF and Be Your Best collaboration by reading this interview with Sky Sports →
(From Thomas Brantsaeter, Head of Talent Identification, Norwegian Football Federation)
“Norway has a tiny population. This means that our talent pool is always going to be fairly small, which means we need to do everything we can to nurture the ones we have in the best way possible. Game Intelligence, scanning and decision making is one of the areas we want to focus on in our player development strategies. Therefore, it was an easy choice to partner with Be Your Best. In our view, they are the undisputed world number one in the field of technologies to train and test cognitive skills.”
