Be Your Best partners with Sparta Prague

Be Your Best are excited to announce a new partnership with Sparta Prague, one of Europe’s most storied football clubs. This collaboration aims to enhance the cognitive performance of Sparta Prague's academy players.

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Sparta Prague, a club with a rich history and numerous achievements, is celebrated for its dedication to excellence and has a strong tradition of developing top-tier football talent through its renowned youth academy.

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This partnership will further bolster Sparta Prague’s efforts to elevate the standard of player development in the Czech Republic and beyond.

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Sparta Prague selected Be Your Best due to their extensive experience with clubs in Europe, and for their innovative technology that is transforming cognitive training in football.

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Oldřich Šmerda, Academy Manager, Sparta Prague

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“Nurturing homegrown talent is a cornerstone of Sparta Prague’s philosophy. Our academy has consistently produced exceptional players who have gone on to achieve great success."

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"To continue this tradition, it is crucial that we provide our players with the best training tools available. By partnering with Be Your Best, we are integrating cutting-edge technology to advance our cognitive training methods. This collaboration will not only benefit our players but also ensure that Sparta Prague remains at the forefront of football development,”

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Andreas H.F. Olsen, CEO of Be Your Best

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“Building on our substantial growth in Europe, we are thrilled to partner with Sparta Prague. As one of the most prestigious clubs in Europe with a storied legacy and a commitment to excellence, Sparta Prague represents everything we look for in a partner."

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"We are incredibly excited to collaborate with their innovative team and contribute to the development of their academy players. This partnership signifies our dedication to bringing cutting-edge cognitive training to football clubs around the world.”

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About Sparta Prague

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Sparta Prague is a prestigious football club based in Prague, Czech Republic. Founded in 1893, the club is known for its iconic maroon kit and its deep-rooted history in Czech football. Sparta Prague has won numerous national championships and is renowned for its successful youth academy, which has produced many players who have gone on to shine both domestically and internationally. The club’s consistent participation in European competitions underscores its standing as a powerhouse in Czech and European football.