Be Your Best, a global VR Tech Software company specialised in creating immersive training experiences to improve football players’ cognitive abilities, announced a partnership with Sporting Cristal, a leading Peruvian football club.
Sporting Cristal aims to revolutionise cognitive training for their academy players through this collaboration. This is another major milestone for Be Your Best in the South American football market, building on its significant growth in Europe and North America.
Sporting Cristal, one of Peru's most successful football clubs, is celebrated for its numerous national championships and a strong tradition of developing talented players through its renowned youth academy. Sporting Cristal is now looking to further develop their academy so they can elevate the standard of football in Peru to even greater heights.
Sporting Cristal selected Be Your Best due to their extensive experience with clubs in Europe and the US, and for their innovative technology that is helping football players to improve their game intelligence.
Juan Carlos de Madalengoitia Verme, Academy Director, Sporting Cristal
“At Sporting Cristal, we've always witnessed great talents emerging from our academy. We rely on these players for our first team, so it's crucial to develop them to their fullest potential."
"Our new project leverages advanced technologies to enhance learning for both staff and players. As the game evolves, staying at the forefront of development is essential. This is why we've partnered with industry leaders in cognitive performance, Be Your Best. We're excited to see the new heights this collaboration will take us to.”
Andreas H.F. Olsen, CEO of Be Your Best
“Following significant growth in Europe and the US, we're now expanding into South America."
"Peru's deep-rooted passion for football makes it a natural choice for our next endeavour, and teaming up with the forward-thinking team at Sporting Cristal is a source of great excitement. Together, we will redefine the standards for cognitive performance training and testing across Peru.”
About Sporting Cristal
Sporting Cristal is a prominent football club based in Lima, Peru. Founded in 1955, the club is known for its distinctive light blue kit and its involvement in the Rimac community. Sporting Cristal has a rich history in Peruvian football, boasting numerous national championships, making them one of the most successful clubs in the country. Sporting Cristal is renowned for its strong youth academy, which has produced many talented players for both the club and the national team. They are also one of the few Peruvian clubs to have consistently competed in the Copa Libertadores.
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